Logo and Media Design
Serena’s was a wonderful cafe in Amana, Iowa that I went to for my daily morning coffee fix up until they chose not to renew their lease in January 2019. During the time spent at Serena’s, I become close to the owner, Ashlie and was given the opportunity to used her cafe in my graphic design certificate final at Kirkwood. After showing Ashlie my design she loved it and decided to use them for all of her real-life marketing.
The most important thing that I learned while working with Serena’s is how to reach a younger clientele. To draw in people from the surrounding area you need cohesive design and unique branding that can be echoed though out all forms of communication. This experience is reflected though by body of work for this company.